The Consumer Review Fairness Act of 2016

The Consumer Review Fairness Act of 2016 – New consumer protection legislation passed in both the Senate and House of Representatives.

While it seems everyone is running around Capitol Hill screaming “The Sky is Falling!” our elected officials have been working hard to get some things done before the new President takes over. It was hardly the big political headline of December, but the House and the Senate recently passed the Consumer Review Fairness Act to protect the right of the consumer to make honest reviews of businesses, even if that feedback is negative.

New Jersey Congressman Leonard Lance, Vice Chair of the Commerce, Manufacturing and Trade subcommittee, spearheaded this legislation. His press release for the signing of the Consumer Review Fairness Act discussed the
high value of reviews and the importance of protecting consumers while still allowing companies to remove false and
defamatory reviews:

“This law is about protecting consumers posting honest feedback online. Online reviews and ratings are critical in
the 21st Century and consumers should be able to post, comment and tweet their honest and accurate feedback
without fear of retribution. Too many companies are burying non-disparagement clauses in fine print and going
after consumers when they post negative feedback online. This will now end.”

The press release also reinforces that crowd sourced reviews of local businesses and services are a powerful
informational tool and that it is important to maintain the integrity of reviews to protect consumers.

Why do we need a Consumer Review Fairness Act?

Businesses are overwhelmingly aware of the importance of five-star customer reviews and their influence over
consumer purchasing decisions. Some of the more ruthless companies have gone so far as to include gag orders or
non-disparagement clauses in the terms and conditions on their websites.

A typical clause explains that you are not allowed to make negative comments about a business on social media or review sites or risk fines or lawsuits. You read T&C statements on the contracts and websites of companies you visit, work with, and buy from before leaving a review or making a comment online, right? Of course not!

Customers have been leaving reviews, unaware that they could be penalized for writing a bad review or writing
negative posts on social media. In the “fine print” you may find that your contractor had you sign that you would
never make a written or verbal disparaging remark about their business or face a fine. A bad review on the sloppy work of your carpet cleaner could land you a lawsuit. The Consumer Review Fairness Act was written to protect consumers from penalties for sharing their honest opinions.

What is the Consumer Review Fairness Act?

Introduced in April, the Consumer Review Fairness Act of 2016 was passed in the House in September and passed in the Senate by unanimous consent on November 28. Signed by US House Speaker Paul Ryan and Congressman Leonard Lance, it is now in the office of the President of the United States.

How does the Consumer Review Fairness Act affect your business?

It’s not called the “Protect Business From Bad Reviews Act” so you might be worried that protecting the consumer
might in some way hurt your business. However, there is no need to worry about restrictions on businesses. Unless you are one of those shifty businesses who like to sue customers for bad reviews, the Consumer Review Fairness Act won’t directly affect how you do business. What it does do is even the playing field, so all business will have to earn their five-star rating the right way – with great products and customer service.

The Consumer Review Fairness Act voids non-disparagement clauses in contracts and terms and conditions statements. That means business will no longer be able to penalize customers for negative reviews. If they do, they will have to deal with the Federal Trade Commission.

Review sites such as Yelp are already onboard. Fewer lawsuits is good business for them, especially when they are
usually stuck in the middle of a fight between a business and a customer. They’ve gone so far as to issue Consumer
Alerts boldly above the fold of business listings which are known to sue customers for reviews.

Build and Manage a Genuine Five-Star Reputation

Gathering feedback and posting positive reviews online has many benefits for all businesses. Online reputation management actively establishes your credibility as a reliable business and gives your company a competitive edge over others in your industry and in your local area. It helps you position your business as the first and best choice when customers are researching online before making a decision where to spend their money.

Author: Zach Anderson

Use reputation management services like to save precious time, gather more five-star reviews, and have the peace of mind that comes with knowing that your reputation marketing is automated and handled at every level. Your customers are being asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and the best reviews are being promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.

Ask for a 30-day FREE trial from


Contact us for more information:


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Arts & Entertainment LocalResidual online success Online_Business_Ideas 

How Likeable Are You?

  1. 1.



      Tell no one, obviously.




      You have to tell your BFF, and maybe if you get bored at work you could text your BFF No. 2.




      Depends on who told you the gossip, but probably tell your BFF.




      Tell no one, but it’s really hard.


  2. 2.



      Offer a seat immediately.




      Offer her your seat if no one else does. Better safe than sorry.




      Bah, she’ll be OK. Stay sitting.




      See how happy she looks standing, then decide.


  3. 3.



      “Never mind, see you soon. Xx”




      “No worries, get well soon. Xxx”




      “WHAT?! You sure, comeee onnnn, can’t be that bad??!?! Loser. X”




      You don’t reply.


  4. 4.



      Yeah sure, they’d look great in them.




      Nope, you don’t want anyone else looking as good as you do in them.




      Maybe, if they don’t stain easy.




      Yes, but secretly you think you look better in them.


  5. 5.



      HELL YES.




      If I thought it was something bad I would tell.




      Depends what it was. Only if it was really bad.




      Nope, never.


  6. 6.



      Only if the cat is nice.




      Yeah sure. You get to hang out with a cat – it will be fun!




      Suggest they ask their neighbours instead.




      Nope, not unless they pay you.


  7. 7.



      Only if they are a trustworthy friend.




      Probably not going to happen.




      Sure, if they need it.




      If you have the money, then yes.


  8. 8.



      You say you haven’t noticed.








      Yeah, and they need to lose weight.




      You’re gentle but honest, and say you’ll go jogging with them.


  9. 9.



      Yeah, but I wouldn’t go out of my way to.




      Only with permission.




      Never. Everyone needs privacy.




      Yup, check them every day.


  10. 10.



      Say hi to friends and ask them to introduce you to people.




      Introduce yourself to the first person you see.




      Say hi to friends and then start mingling.




      Catch up with all your friends and then only talk to new people if you have to.


  11. 11.



      If I’m in the mood it can be great.




      Only when VERY drunk.




      So fun, always up for it!




      No way.


How Likeable Are You?

  1. You got:

    Everyone loves you

    You’re pretty perfect. How are you being that selfless? Are you an angel? If everyone was like you, the world would be a better place.

  2. You got:

    Everyone likes you

    You’re a great friend and you usually do what’s right, even if it means you’ll be missing out on some fun. You’re so loyal, it’s no surprise that everyone likes you.

  3. You got:

    Most people like you

    You’re a good friend, you try to do the right thing, but you understand that sometimes you have to put yourself first. You’ve got the perfect balance between caring for yourself and caring for your friends. Well done.

  4. You got:

    Nobody likes you

    Oh dear. You’re not exactly the caring type. You’re not one to go out of your way for other people. But it’s a dog-eat-dog world out there, and you understand you need to look after yourself.


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LocalResidual Webinar Invitation.

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Two of the country’s largest yellow book pages companies filed for prepackaged Chapter 11 bankruptcy in March 2013, hoping to emerge as a single company by July.

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The internet.. or more specifically Google™ and Facebook™!!

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and (drum roll) here is the best part!

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