The Consumer Review Fairness Act of 2016

The Consumer Review Fairness Act of 2016 – New consumer protection legislation passed in both the Senate and House of Representatives.

While it seems everyone is running around Capitol Hill screaming “The Sky is Falling!” our elected officials have been working hard to get some things done before the new President takes over. It was hardly the big political headline of December, but the House and the Senate recently passed the Consumer Review Fairness Act to protect the right of the consumer to make honest reviews of businesses, even if that feedback is negative.

New Jersey Congressman Leonard Lance, Vice Chair of the Commerce, Manufacturing and Trade subcommittee, spearheaded this legislation. His press release for the signing of the Consumer Review Fairness Act discussed the
high value of reviews and the importance of protecting consumers while still allowing companies to remove false and
defamatory reviews:

“This law is about protecting consumers posting honest feedback online. Online reviews and ratings are critical in
the 21st Century and consumers should be able to post, comment and tweet their honest and accurate feedback
without fear of retribution. Too many companies are burying non-disparagement clauses in fine print and going
after consumers when they post negative feedback online. This will now end.”

The press release also reinforces that crowd sourced reviews of local businesses and services are a powerful
informational tool and that it is important to maintain the integrity of reviews to protect consumers.

Why do we need a Consumer Review Fairness Act?

Businesses are overwhelmingly aware of the importance of five-star customer reviews and their influence over
consumer purchasing decisions. Some of the more ruthless companies have gone so far as to include gag orders or
non-disparagement clauses in the terms and conditions on their websites.

A typical clause explains that you are not allowed to make negative comments about a business on social media or review sites or risk fines or lawsuits. You read T&C statements on the contracts and websites of companies you visit, work with, and buy from before leaving a review or making a comment online, right? Of course not!

Customers have been leaving reviews, unaware that they could be penalized for writing a bad review or writing
negative posts on social media. In the “fine print” you may find that your contractor had you sign that you would
never make a written or verbal disparaging remark about their business or face a fine. A bad review on the sloppy work of your carpet cleaner could land you a lawsuit. The Consumer Review Fairness Act was written to protect consumers from penalties for sharing their honest opinions.

What is the Consumer Review Fairness Act?

Introduced in April, the Consumer Review Fairness Act of 2016 was passed in the House in September and passed in the Senate by unanimous consent on November 28. Signed by US House Speaker Paul Ryan and Congressman Leonard Lance, it is now in the office of the President of the United States.

How does the Consumer Review Fairness Act affect your business?

It’s not called the “Protect Business From Bad Reviews Act” so you might be worried that protecting the consumer
might in some way hurt your business. However, there is no need to worry about restrictions on businesses. Unless you are one of those shifty businesses who like to sue customers for bad reviews, the Consumer Review Fairness Act won’t directly affect how you do business. What it does do is even the playing field, so all business will have to earn their five-star rating the right way – with great products and customer service.

The Consumer Review Fairness Act voids non-disparagement clauses in contracts and terms and conditions statements. That means business will no longer be able to penalize customers for negative reviews. If they do, they will have to deal with the Federal Trade Commission.

Review sites such as Yelp are already onboard. Fewer lawsuits is good business for them, especially when they are
usually stuck in the middle of a fight between a business and a customer. They’ve gone so far as to issue Consumer
Alerts boldly above the fold of business listings which are known to sue customers for reviews.

Build and Manage a Genuine Five-Star Reputation

Gathering feedback and posting positive reviews online has many benefits for all businesses. Online reputation management actively establishes your credibility as a reliable business and gives your company a competitive edge over others in your industry and in your local area. It helps you position your business as the first and best choice when customers are researching online before making a decision where to spend their money.

Author: Zach Anderson

Use reputation management services like to save precious time, gather more five-star reviews, and have the peace of mind that comes with knowing that your reputation marketing is automated and handled at every level. Your customers are being asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and the best reviews are being promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.

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Enjoy the VIDEO!


You’ve heard it before… The money is in the list!


You’ve heard this many times before…

Dozens… Or even hundreds of times before…

I’m talking about the famous internet marketing phrase “the money is in the list”. I can’t even imagine how many times I’ve heard someone saying this…

You know WHY people keep saying it?

You know WHY I’m writing about this here?

wait for it…

… wait for it….

Because the money IS in the list! And if you’ve never made a dime with email marketing (or you’ve made not as nearly as what you wanted to make) that doesn’t mean that it’s impossible to make money with email list.

Chances are that you are over-complicating things, and that’s exactly why you don’t make big bucks.

Let me ask you – have you ever built an email list before? If so, what was the process like? You create a lead capture page, you have a thank you page with a gift, or sales page, and then you drive traffic and expect to get that “$1 per subscriber” ROI everyone keeps talking about?


If you were building a list that way no wonder why it didn’t work out for you.

This is how people were building a list a few years ago… Today these so called “proven-to-work” methods don’t work any more.

Because now you can build a list much faster, easier, without having to spend hundreds of dollars buying traffic, and without having to create, optimize, test, tweak your squeeze pages or sales pages.

The absolute fastest way to start building your email list (and online business) without spending any money whatsoever is by using List Spark:

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When the going gets tough, what will you do?

Will you just sit there, give up – feel sorry for yourself?
Or will you keep on going, it’s an important question.
Here’s what I think, and this core mindset is responsible for where I am right now in my current life circumstances.
Always focus on the “now:!
Accept the past. You can only change your potential future circumstances by focusing on the very now.
See, that is where the magic happens, since everything always flows from the now.
That is a universal truth, whether you believe it or not.
And here’s the thing…
By focusing only on the now, your life will become a whole lot more simple.
So my friends, when you feel like giving up – stay the course. Pick one model online, and keep at it. At least until you have achieved the level of income you want.

Continue reading “When the going gets tough, what will you do?”