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The Consumer Review Fairness Act of 2016 – New consumer protection legislation passed in both the Senate and House of Representatives.
While it seems everyone is running around Capitol Hill screaming “The Sky is Falling!” our elected officials have been working hard to get some things done before the new President takes over. It was hardly the big political headline of December, but the House and the Senate recently passed the Consumer Review Fairness Act to protect the right of the consumer to make honest reviews of businesses, even if that feedback is negative.
New Jersey Congressman Leonard Lance, Vice Chair of the Commerce, Manufacturing and Trade subcommittee, spearheaded this legislation. His press release for the signing of the Consumer Review Fairness Act discussed the
high value of reviews and the importance of protecting consumers while still allowing companies to remove false and
“This law is about protecting consumers posting honest feedback online. Online reviews and ratings are critical in
the 21st Century and consumers should be able to post, comment and tweet their honest and accurate feedback
without fear of retribution. Too many companies are burying non-disparagement clauses in fine print and going
after consumers when they post negative feedback online. This will now end.”
The press release also reinforces that crowd sourced reviews of local businesses and services are a powerful
informational tool and that it is important to maintain the integrity of reviews to protect consumers.
Why do we need a Consumer Review Fairness Act?
Businesses are overwhelmingly aware of the importance of five-star customer reviews and their influence over
consumer purchasing decisions. Some of the more ruthless companies have gone so far as to include gag orders or
non-disparagement clauses in the terms and conditions on their websites.
A typical clause explains that you are not allowed to make negative comments about a business on social media or review sites or risk fines or lawsuits. You read T&C statements on the contracts and websites of companies you visit, work with, and buy from before leaving a review or making a comment online, right? Of course not!
Customers have been leaving reviews, unaware that they could be penalized for writing a bad review or writing
negative posts on social media. In the “fine print” you may find that your contractor had you sign that you would
never make a written or verbal disparaging remark about their business or face a fine. A bad review on the sloppy work of your carpet cleaner could land you a lawsuit. The Consumer Review Fairness Act was written to protect consumers from penalties for sharing their honest opinions.
What is the Consumer Review Fairness Act?
Introduced in April, the Consumer Review Fairness Act of 2016 was passed in the House in September and passed in the Senate by unanimous consent on November 28. Signed by US House Speaker Paul Ryan and Congressman Leonard Lance, it is now in the office of the President of the United States.
How does the Consumer Review Fairness Act affect your business?
It’s not called the “Protect Business From Bad Reviews Act” so you might be worried that protecting the consumer
might in some way hurt your business. However, there is no need to worry about restrictions on businesses. Unless you are one of those shifty businesses who like to sue customers for bad reviews, the Consumer Review Fairness Act won’t directly affect how you do business. What it does do is even the playing field, so all business will have to earn their five-star rating the right way – with great products and customer service.
The Consumer Review Fairness Act voids non-disparagement clauses in contracts and terms and conditions statements. That means business will no longer be able to penalize customers for negative reviews. If they do, they will have to deal with the Federal Trade Commission.
Review sites such as Yelp are already onboard. Fewer lawsuits is good business for them, especially when they are
usually stuck in the middle of a fight between a business and a customer. They’ve gone so far as to issue Consumer
Alerts boldly above the fold of business listings which are known to sue customers for reviews.
Build and Manage a Genuine Five-Star Reputation
Gathering feedback and posting positive reviews online has many benefits for all businesses. Online reputation management actively establishes your credibility as a reliable business and gives your company a competitive edge over others in your industry and in your local area. It helps you position your business as the first and best choice when customers are researching online before making a decision where to spend their money.
Author: Zach Anderson
Use reputation management services like Repwarn.com to save precious time, gather more five-star reviews, and have the peace of mind that comes with knowing that your reputation marketing is automated and handled at every level. Your customers are being asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and the best reviews are being promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.
Ask for a 30-day FREE trial from Repwarn.com
Contact us for more information: firstname.lastname@example.org
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NO OTHER SEARCH ENGINE… NOT GOOGLE™, NOT YAHOO™, NOT BING™… OFFER AN AFFILIATE PROGRAM.
is being built from the ground up, the grass roots marketers, the people that make the internet successful and make it what it is today, will build Zabang™. And we would like for you to join us as an Affiliate!
Can you imagine, a website built for the times, a search engine built for the times, that offers a 2-level affiliate program so people can actually for the very first time make money off these enormous profitable search engine sites and the timing couldn’t be more perfect with the estimate of 90% of all internet traffic will be coming from a mobile device within the next three years. And we will share revenue with our affiliates.
We are fast approaching phase 2 of the launch of the worlds finest new search engine .
In fact, we would have pulled the trigger by now except… someone from the Web Summit (only the world’s largest
and most respected tech conference in the world) read about us on LinkedIn.
THE WEB SUMMIT LOVES US! So much that the board voted on us … and invited us to attend this year’s congress, coming up on the second week of November in Lisbon, Portugal!
We are sending our top three people to this… Our CTO, our Business Development Director, and our Western Europe Director of Partnerships.
Originally we had six launch strategies tied together but now this is the 7th – and the biggest of them all.
It’s like being nominated for an Oscar but your film is the only one in the category of nominations. In our case the only search engine. And, over 50,000 people (just last year attendees) traveled from all over the world, Fortune 100 and Fortune 500 and everyone else serious about this industry will be there – and deals will be “flying”.
When we launch your back office will have new marketing tools to :
build your list of affiliates 2 levels deep, increasing your odds of high over ride income and searches, because when a searcher uses Zabang thru your affiliate link and then become an advertiser you earn on their purchase for the life of their account !!
Again 2 levels deep !
However before the next phase I wanted you truly appreciate all we are doing for you with this comprehensive description and private invitation .
Lastly , I’m setting up a network of telesales companies to call Business to Business and sell PPC .
This will be amazingly lucrative for these floors and if you are instrumental in brokering the “deal ” your commission could set you up for life as its a recurring commission/ you get paid every month for the life of every new account .
So come and join us as an Affiliate and help us spread the word: